Introduction by Nancy Chuda founder and Editor-in-Chief of LuxEcoLiving and co-founder of Healthy Child Healthy World
Portrait of Colette Chuda by Andrew Zabelin
Twenty two years ago Jim and I lost our only child  to a non-hereditary form of cancer called Wilm’s tumor. Colette was only five years old. Our Story has greatly impacted  children’s environmental health issues and it has begun to permeate corporate America. The concept of protecting our most vulnerable citizens, pregnant women and their unborn babies from exposure to harmful chemicals was the result of a national longitudinal study funded by the Environmental Protection Agency and the National Institute of Environmental Health Sciences which proved that many untested chemicals could cause cancer, autism, learning deficit disorders, and is the leading cause of asthma which accounts for more missed school days due to discomfort and distress.
Prevention through education is key. Healthy Child Healthy World is proud to partner with Walgreens family of companies knowing that the Ology brand denotes safer products for children and their families.
Providing parents with knowledge and their right to know is critical. We must demand truth in labeling and support the “The Safe Chemicals Act.”

DEERFIELD, Ill.–(BUSINESS WIRE)– Walgreens (NYS: WAG) (NAS: WAG) announces the launch of “Ology™” the first nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens family of companies, the Ology brand features a line of baby and personal care products, as well as household cleaners and is the solution to the growing consumer demand for products free of harmful formulations.

Ology brand features a line of baby and personal care products, as well as household cleaners (Photo ... Ology brand features a line of baby and personal care products, as well as household cleaners (Photo: Business Wire)

Furthermore, several consumer groups helped drive support for the U.S. Senate’s recently approved chemical reporting bill – “The Safe Chemicals Act.” If passed, it will be the first overhaul of the federal chemical law since 1976 and consumers are taking note. The new bill would require that ingredients be determined safe for human health before being used in everyday consumer products. The pending legislation has led several industry leaders to pledge to remove potentially harmful and carcinogenic chemicals from several offerings over the next several years.

“Walgreens is proud to be leading the charge by providing ‘Ology,’ the first nationally accessible and affordable line of household liquid products free of harmful chemicals available in our stores,” said Joe Magnacca, president of daily living products and solutions for Walgreens. “Ology reflects our dedication to innovation, our constant drive to improve our customers’ quality of life, and our ongoing commitment to help people get, stay and live well.”

“Increasing evidence shows that the chemicals included in everyday products could be contributing to children’s diseases and behavioral disorders, including asthma, autism and cancer,” says Gigi Lee Chang, CEO of Healthy Child Healthy World, one of the nation’s leading independent non-profit organizations dedicated to the empowerment of consumers and the protection of children from harmful chemicals. “Until the U.S. adopts better regulations around product safety—like we do in other countries—parents are left to bear the burden of protecting their children’s health by educating themselves and making conscious purchases. With the help of Walgreens Ology products, concerned consumers now have easier access to affordable and safer solutions.”

Select Ology brand products are available at Walgreens and Duane Reade locations, as well as online. Items will be available nationwide by early November and are value priced compared to conventional formulas of leading brands. Ology liquid products are free of harmful chemicals and include:

  • Baby Care – lotion and 2-in-1 body wash
  • Laundry – liquid detergent and fabric softener
  • Cleaners – glass cleaner and all-purpose cleaner
  • Personal Care – adult shampoo and conditioner

Ology brand products also include light bulbs and paper products that are 100 percent tree-free and made from readily renewable resources.

  • Paper – bath and facial tissue, paper towels and copy paper
  • Lighting – compact fluorescent light bulbs

For more information about the Ology brand, please visit:

About Walgreens

As the nation’s largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens ( vision is to become America’s first choice for health and daily living. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 7,944 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.


Please enter your comment!
Please enter your name here