Did you know that:
- We are losing Earth’s greatest biological treasures just as we are beginning to appreciate their true value. Rainforests once covered 14% of the earth’s land surface; now they cover a mere 6% and experts estimate that the last remaining rainforests could be consumed in less than 40 years.
- One and one-half acres of rainforest are lost every second with tragic consequences for both developing and industrial countries.
- Rainforests are being destroyed because the value of rainforest land is perceived as only the value of its timber by short-sighted governments, multi-national logging companies, and land owners.
- Nearly half of the world’s species of plants, animals and microorganisms will be destroyed or severely threatened over the next quarter century due to rainforest deforestation.
Saving the rainforest, and essentially our whole ecosystem will take a concerted effort of everyone doing “their part.” Government, NGOs, companies and individuals all have a role to play. We can take a queue from corporate social and environmental responsibility from an inspiring business man and Environmental Studies expert, John Easterling
, CEO of Amazon Herb Company
The pursuit of health and wellness has taken ‘Amazon John’ through the deepest parts of the South American rainforest where he was first introduced to the traditional use of medicinal plants. Now, having brought the powerful life-enhancing properties of the Amazon’s rainforest to the rest of the world, he and his company, Amazon Herb Company, are giving back.
ACEER is an amazing organization that creates, develops and implements environmental education programs in Indigenous communities of the Peruvian Amazon. These programs develop environmental awareness, sustainable use of natural resources and promote conservation.
The collaboration between ACEER and the Amazon Herb Company have produced programs that provide a forum of sharing information and empower new visions and choices for a sustainable future, while improving the quality of education for more than 5,500 school children and over 300 school teachers in Iquitos City, in rural villages along the Río Itaya, in Puerto Maldonado and in rural villages along the Río Madre de Dios.
The program has been so successful that it is now expanding to communities in the Río Ucayali, Río Pisqui and Río Caco regions. Amazon Herb Co. sponsored the formation of the Rio Pisqui Federation which represents all of the native communities along the isolated Pisqui River. As a united Federation, these communities will be better able to protect and defend their land, their way of life and their traditional knowledge. They will also be able to better provide education for their children, and safeguard their culture and their right of self-determination.